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Press Release

Feb. 25, 2013 New Natural Laundry Soap Debuts with PCC Natural Market Co-ops

By | Press Release

Designer liquid laundry soap, “Puretergent,” announces retail debut in Seattle; in-store demos slated throughout March


Oakland, Cali – February 25, 2013: Puretergent, a natural laundry soap formulated to love your fabrics and your skin while providing maximum stain fighting punch, debuts this week in PCC Natural Markets, with nine locations in the Greater Seattle area.

Puretergent leaves clothes clean and soft without the sticky residue of conventional detergents, and is packaged in an ergonomic pouch containing one-eighth of the plastic of other liquid laundry soap containers.

Julia Fry, a former fashion designer and life-long lover of fabrics, is the founder and CEO of Puretergent, based in Oakland, Calif. Fry worked as a designer in the fashion industry in New York City and San Francisco for 20 years.

“Fashion designers write the care instructions for every garment. You’re always thinking about laundry, collection after collection,” Julia says. “I was always dismayed that fabrics that started off nice and soft came out of the washing machine super stiff and crunchy from chemical residue left behind by conventional detergents.”

Fry, who thinks we should clean clothes in the same way we care for our skin and hair, got obsessed with creating a natural laundry soap that rinsed free, and that delivered on stain fighting performance while protecting clothes from harsh chemicals and scents.

Each of Puretergent’s 50-wash pouches is comparably priced to, and outperforms, other detergents on most stains. While each of Puretergent’s three formulations smell great during the wash cycle, the scents don’t linger.

The bright blue, “Fresh” pouch of Puretergent tackles grimy kitchen stains, stinky gym clothes, and is the ‘everyday laundress,’ the purple formula, “Calm,” keeps colors vibrant; and the yellow “Gentle” pouch is for delicates, baby’s clothes and linens.

In-store demonstrations at PCC are scheduled for March 2013; visit www.puretergent.com for more information.

Editor’s note: Product samples and additional Puretergent images available upon request.


About Puretergent

Puretergent is a natural liquid laundry soap packaged in a friendly ergonomic pouch.  Fragrance-free, hypoallergenic and biodegradable, Puretergent contains botanical compounds, plant-based conditioners, natural degreasing agents and essential oils. Puretergent rinses clean, leaving behind none of the chemical-soap residue of conventional laundry detergents that can dull colors, ravage fabrics and cause skin irritation. Available in three formulations — calm, fresh and gentle — Puretergent comes in 50 ounce, environmentally-friendly pouches that contain eight times less plastic than most detergent bottles. Puretergent was created by Julia Fry, a former fashion designer in New York and San Francisco. With Puretergent, clothes feel softer, last longer and look better.  Visit www.puretergent.com for more information.

Media Contact:
Julia Fry, President of Puretergent, Inc.
Email: julia@puretergent.com
Phone: 510.843.2583


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