our laundry formulations are


Verified by independent lab testing, our hypoallergenic laundry detergent is perfect for anyone with skin allergies, chemical sensitivities or sensitive skin.

high efficiency

Our high efficiency (HE) laundry detergent is non-foaming and designed for high efficiency (HE) machines. Do 50 loads with our handy one-ounce cap.

greywater safe

Our greywater safe laundry detergent contains only biodegradeable botanical surfactants, plant based conditioners, natural degreasing agents, plant extracts and water.

fashion forward

Created by a fashion designer, our fashion friendly laundry detergent eliminates residues left behind by other detergents, and cleans without stripping and weakening fabrics.

non toxic

Our non-toxic laundry detergent excludes chlorine, phosphates, nonylphenol ethoxylates, alcohol, dyes, optical brighteners, animal products and EPA priority pollutants.

environmentally friendly

Our environmentally friendly laundry detergent comes in a fun-to-use pouch that reduces packaging by 75%, and produces 9x less emissions compared to the average plastic jug.

soft without softeners

Our natural laundry detergent rinses clean and leave fabrics soft, static-free and and smelling cotton-fresh, eliminating the need for fabric softeners and dryer sheets.

industrial ready

Our industrial laundry formulations meet the exacting standards of commercial laundries, meaning your linens are as clean as a hotels or a hospitals.



Puretergent is a complete color coded laundry system. Other laundry detergents claim to work in all fabrics and situations. We know better. You wouldn’t use the same soap for oily skin that you would for dry skin – or the same shampoo for curly hair as straight. Laundry is just the same, which is why Puretergent has three different formulas for specific types of laundry. Treat your laundry with the love you give your body.



Gentle with aloe vera is a laundry detergent for sensitive skin. It reminds you that woolens don’t have to be scratchy, and those cotton onesies can be as soft as they were when new.



Calm with lavender essential oil protects colors and keeps them vibrant. Use Calm with favorite sports jerseys, black t-shirts or leggings, new cardigans and sweaters and jeans.


Fresh with eucalyptus essential oil makes tough laundry easy. Use Fresh for white fabrics, smelly gym clothes, kitchen towels and kids clothes. Fresh is the super stain remover.

what our customers are saying

“ I love that it’s chemical-free, great for kids and people with allergies and sensitive skin.”

Sarah White | Managing Editor, California Home Design

“Puretergent really helps make my Comme Des Garcons and 99 cent store garb look, feel, and smell equally breathtaking.”

Camay Villanueva | Editor-in-Chief, Reflekt Magazine

“A laundry detergent that’s actually exciting!”


“It smells fresh but not sweet, works really well (it’s high-efficiency) and the packaging is chic and sustainable.”

Alex Apatoff | Style News Editor, People.com

“The best thing about Puretergent? It excludes chlorine, phosphates, nonylphenol ethoxylates, alcohol, dyes, optical brighteners, animal products and EPA priority pollutants so you can rest easy in your freshly laundered jammies.”


“If I could hand-wash my clothes in a running spring using local goat's milk soap, I would, but that's not going to happen anytime soon. The next best thing? Puretergent.”

Sean Santiago | Lonny.com